Search Engine Optimization

A company's website is only as good as its visibility. Search Engines are the ultimate avenue for clients and customers to find your organization. When a potential customer is searching for a specific product or service, they will rarely look past the second page of an organic list to make a decision. The combination of visibility and a dynamic website are the key to internet marketing success. Through Search Engine Optimization (SEO), Caltran Media will take your website up the organic list, so your company is one of the first options they have when browsing. Hands down, SEO is the most powerful tool in marketing your website correctly.

In-depth Keyword Analysis and Research to Finalize and Promote website:

• Keyword Predicted Search
• Keyword Popularity
• Keyword Difficulty

In-depth SEO Analysis, Finalization, & Refinement:

• Existing Website Analysis
• Competitor Website Analysis
• URL Analysis & Rewriting
• Structure of Existing Site Analysis
• Code Analysis & Alteration
• Blog & Social Media Integration

Site & SEO Checks:

• Broken Links
• Page Size
• Load Time
• Browser Compatibility

Website Code Optimization:

• Header, Image, & Anchor test code optimization
• Robot.txt Optimization
• HTML Code-W3c Validation

Metadata & Title Creation:

• Target key words through metadata and title creation with continuous updating
• Suggesting, creating, and implementing patterns of metadata & titles

Website Content Optimization:

• Keyword density
• Content duplication and updating
• Target keywords through content optimization
• Copywriting written content such as blogs, news articles, forums, press releases, etc. for a more search engine based angle

Creating and Updating Site Maps:

• XML
• ROR
• URL Lists

Creating and Updating Feeds:

• RSS
• WSc Verification of RSS

Manual Directory & Link Building:

• Submission of website into various web-directories
• Creating links to relevant websites

SEO Account Creation:

• Utilization of proper domain name of the webmaster
• Google Account
• Yahoo Account
• Bing Account
• Xml sitemap submission

Creation of Social Interaction Activity:

• Facebook, MySpace, Twitter, Blogger, etc Accounts
• Continuous updates and activity on message boards and forums
• Press releases

Create Local Business Listing

• Submit business website to database
• SEO based description to create strong presence

SEO Reports, Tracking, & Customer Support

• Monthly website search engine reports and findings
• Regular work and progress updates